SUMMARY
All in all, the iPad Mosaic not only serves as a digital platform for an audience to explore content, but itself also becomes a design element. And with regards to content, clients don’t need to worry if there is not enough to show: the iPad Mosaic grasps the audience's attention, leverages the media experience with only few pictures and opens up an universe of interactive playfulness.
Luxoom supported HLD Event with Mediatecture, Content Concepts, Development and Interactive Installation Design.
THE BRIEF
Ducati and Diesel, the two iconic Italian brands, chose Shanghai as the kick-off location for their long-anticipated collaboration.
Luxoom was invited to create an interactive, digital gallery installation for the teaser campaign, which would feature the product shots of the collection and create buzz for the upcoming China launch.
THE CHALLENGE
As both brands are benchmarks for style and trend in their respective fields, Luxoom was asked to come up with a design that reflects this aspiration. People’s attention needed to be grabbed from a distance and to be encouraged to come over and explore.
The tease campaign was held in a downtown shopping mall featuring a product display and industrial feeling set-up. Content displayed in the gallery was a combination of product shots, brand video and product information.
THE SOLUTION
The iPad Mosaic allows an artsy shape and offers interactive experience. Instead of traditional TV screens, Luxoom opted for iPads as display medium, as it provides various possibilities for screen arrangements and interesting physical shapes.
For Ducati, we created a dashing arrow-shape composed of 20 iPads, which demonstrates the Monster Diesel’s speed and power. The artsy shape was highly recognizable from a distance and helped to draw attention.
The iPad Mosaic presents content in a fresh and interesting way - pictures and video sequences got deconstructed, create focus points and take positions originating from the audience's position of interaction. The iPads transform the photo display into an interactive experience encouraging the audience to engage and explore. Different content is paired with color identifiers to present an intuitive navigation.
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